For instance, local SEO is all about ‘optimizing’ your online consciousness to pull more business from relevant local searches. Most of these searches happen on Google, Yahoo, Bing and other search engines to have the best optimization in your local area. You can also use sites like Yelp, Angie’s List, LinkedIn, Local business directories, social media channels and others.
There are two distinct types of search results:
- The first one is “snack pack” results”
- The second one is “regular” organic results.
The “snack pack” results
A boxed of Google Snack Pack appears on the first results page when the user makes a local online search through Google’s search engine. The Snack Pack box of Google displays the top 3 and the most relevant local business listings to the search enquiry.
According to research, 33% of clicks go directly to the local “snack pack” results of Google, and 40% go to the regular organic results.