Organic Traffic - Increase
Bounce Rate - Decrease
Average Visit Duration - Increase
Pages Per Session - Increase
Improves the Quality of traffic
By improving the quality of traffic on your website through SEO you can attract all the visitors in the world. If they come to your site because Google is telling them you're a resource for Apple devices when you're a farmer selling apples that is not quality traffic. It is real science, you attract visitors who are genuinely interested in the products or service that you offer.
Enhance the Quantity of traffic
Once you get the right people clicking through using those search engine results pages (SERPs), you will receive better traffic.
Improves Organic results
Ads can make up a significant portion of many SERPs. Organic traffic refers to any traffic that we don't have to pay for. Any unpaid traffic that comes particularly from SERPs is called Organic search traffic.
Why is SEO important for marketing?
Search Engine Optimization is often a primary resource of digital traffic for many brands and complements other marketing channels. Greater visibility and ranking higher in search results may have a strong impact on your bottom line.
The search results are evolving over the past few years to give users more reliable answers and information that is very helpful to keep users stick on the results page instead of driving them to other websites.
Some of the features, such as rich results and Knowledge panels in the search results can increase more visibility and provide users more information about your brand and company directors in the results.